Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Its solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.
Barco and MaxMedia deliver a connected customer experience with retail innovations on display at NRF 2016
Posted on Tuesday, January 12, 2016
Sacramento, Calif. USA – 12 January
2016 – Global visualization technology leader Barco, in collaboration
with digital retail experts MaxMedia, will share its solutions for
creating engaging shopping experiences designed to maximize sales and
drive brand loyalty at this year’s National Retail Federation “Retail’s
Big Show 2016” to be held January 17-20 in New York City.
Today’s shoppers require a new retail paradigm
There is a widespread belief that online shopping is causing the demise
of brick and mortar stores, with more than 6,000 shops closing their
doors last year. But retail experts at MaxMedia and Barco believe that
e-commerce isn’t the disruptor; rather, it’s the fact that many
retailers have not kept pace with consumers’ changing behaviors.
“A new type of shopper has emerged, and we call them ACES: Always
Connected, Experience-seeking Shoppers. Of course, they’re never more
than an arm’s reach away from their treasured technology, but it’s
important to remember that they also crave experiences, stories and
share-worthy moments when they shop,” comments Ed King, VP Strategy at
MaxMedia. “Retailers that embrace this phenomenon and connect with their
customers on a more visceral, emotional level can drive more meaningful
– and profitable – shopping experiences.”
A holistic retail model
With MaxMedia providing strategic planning and dynamic content creation
and Barco supplying the enabling tools and technologies to deliver these
compelling experiences, retailers can create, manage, and deliver
real-time content from any source to any screen to engage customers in
an entertaining, emotionally satisfying shopping experience. Continual
feedback from the system allows retailers to analyze audiences, stores,
campaigns and more, adapting content and tailoring messaging to
customers in the store.
Tapping consumers’ emotional CENTER
MaxMedia has designed an Emotional Experience CENTER Model to understand
what shoppers truly crave in a shopping experience, identifying six
emotional triggers that appeal to the non-conscious brain: Comfortable,
Easy, Novel, Tactile, Engaging and Rewarding. These triggers turn
disconnected browsers into engaged shoppers, and engaged shoppers into
loyal buyers. MaxMedia uses this model to diagnose, prescribe and
execute customer digital experiences that live up to the increasing
demands of the ACES.
Making the digital connection with dynamic retail visualization
In-store digital signage delivers digital storytelling that activates
shoppers’ buying brains by maximizing relevance in the retail
environment.
“’Relevance’ is the positive connection resulting from images and/or
messages that touch the emotional center of a shopper in the store,”
comments Bas Van Heek, Strategic Marketing Manager for Retail &
Advertising at Barco. “With bi-directional digital signage, we can
directly appeal to customers’ triggers, engaging them in their own
personalized story and predisposing them to purchase a product or feel a
sense of brand loyalty.”
Barco’s Intelligent Display Network™
is the end-to-end solution that empowers retailers and brand owners to
deliver the ultimate, connected customer experience. IDN employs
bi-directional communication to better understand shoppers in the store
and respond to them with a constant stream of real-time adaptive
content. The backbone of IDN is Barco’s cloud-based X2O platform,
the visual communication platform that delivers real-time visual
communications to the right audience, at the right time, on the right
device, displayed using Barco’s LED, LCD and Projection display
solutions.
See it in action at NRF!
Visitors can experience Barco IDN, featuring the X2O system and Barco
display solutions, presenting MaxMedia’s dynamic content in Booth #246
at the National Retail Federation (NRF) Retail’s Big Show 2016 from January 17-20 in New York, New York.
1 Pradeep, A.K. The Buying Brain: Secrets of Selling to the Subconscious Mind. Hoboken: John Wiley & Sons, 2010. Print.
About MaxMedia
MaxMedia offers diagnostic, strategic planning, measurement and
interactive content creation services for retailers, restaurants,
hospitality, and museums who are looking to bring effective digital
solutions in store. They think, craft, write, design, edit, produce,
publish, and measure on any screen you can imagine. Ed can be reached at
[email protected] for more information.
About Barco
Barco, a global technology company, designs and develops networked
visualization products for the Entertainment, Enterprise and Healthcare
markets. Barco has its own facilities for Sales & Marketing,
Customer Support, R&D and Manufacturing in Europe, North America and
APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90
countries with 3,300 employees worldwide. Barco posted sales of 1.051
billion euro in 2014.
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